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This site states the following, "1999 Ergonomic Scorched Cherry Handle Walking Cane with Rustic Congo Chestnut Shaft." We noticed that the web site said " Walking Canes and Walking Sticks." It also stated " Specializing in walking canes with one of the largest selections of walking canes. No code needed, it will h." The header had walking canes as the highest ranking keyword. It was followed by walking cane, wooden walking canes, and folding walking canes which isn't as ranked as highly as walking canes. The next words the site uses is aluminum walking canes. wood canes was also included and could not be seen by search crawlers.